Identity    Illustration


Focused on Latin Pop, Piña Golden is a management agency working closely with some of the top names coming out of Latin America, artists like Esteman and Juan Pablo Vega. They are a young, creative agency that not only works closely with artists to form their careers but also has a strong interest in shaping the creative direction and vision these artists put out. Looking to change up the industry challenging the way artists connect to their audiences, their services include management, booking and legal consultancy. So when we sat down with them to work on their identity, we needed to ensure to find a balance between their care-free musical spirit and the professionalism of a global agency that negotiates on behalf of the artists they represent. The result is a fun, relaxed brand, that finds its place through a strong typographical design and customized illustrations by CaliDoso. As with the music they create, it’s meant to be enjoyed.


Illustrations by: CaliDoso