Nail it!

Creative direction    Art direction    Photography

 

A summer campaign for Essie gave us the perfect opportunity to create a world where color is king.  "Nail it!" is an inspirational campaign that celebrates everyday achievements by combining small, satisfying actions with recognizable gestures that have entered our vernacular through emojis. A collaboration with Billion Dollar Boy, this campaign is a fun reminder that a fresh manicure makes you feel polished and accomplished. 

 

Photography & Video Production: Andrés Calderon

 
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