Creative direction Art direction Photography
A summer campaign for Essie gave us the perfect opportunity to create a world where color is king. "Nail it!" is an inspirational campaign that celebrates everyday achievements by combining small, satisfying actions with recognizable gestures that have entered our vernacular through emojis. A collaboration with Billion Dollar Boy, this campaign is a fun reminder that a fresh manicure makes you feel polished and accomplished.
Photography & Video Production: Andrés Calderon