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Standing
for

Truth

Identity    Art direction    Packaging

 

It’s no secret that the health and wellness sector is finally moving big numbers. With so many emerging brands fighting for market share, it’s becoming increasingly difficult to know what’s safe to bring into your home and what’s pure marketing mumbo-jumbo. With that challenge in mind, our team set out to redesign a brand that could cut through the noise of a booming yet crowded green-cleaning sector. At Berkley Green, their mission is simple and to the point: telling the truth while doing some good. It’s a family brand at heart, a mother and daughter working together to ensure that people stay healthy and clean. This laid the foundation for us to create their branding, packaging and website.

 

Photography by: Andrés Calderón

 
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